The Challenge with Web3 Analytics
This is a three-part series written by Matteo Titta for Third Academy navigating the data analytics differences in Web2 vs. Web3. In part I, Matteo dives into how Web3 is charting new challenges for operators who need to learn from customer data. Part II and Part III cover respectively which metrics should operators track in Web3, and which stacks are emerging to help them carry out the job.
Reddit's Web3 Strategy
Reddit's cute little Collectible Avatars were making the rounds on Twitter, not for being cute, but for the 3M new crypto users they onboarded. How did Reddit do this?
How to Find Your Web3 Job
Do you want to work in Web3, but not sure where to start? We've rounded up some great places to look and a bit of extra help!
How to Choose a Metaverse to Build In
Not sure if you should set up shop Roblox and Decentraland? Take a look at the differences between leading metaverse platforms and key features to decide which metaverse is right for your project!
The Metaverse: From Dystopia to Utiopia
The Metaverse was born out of SciFi dystopias. But, while the iconic works it arose from continue to be referenced, it has skewed to a rosey utopia. What actual is the Metaverse? And where does it lie between these two extremes?
Starter Pack to the Metaverse: Small Businesses
A starter guide to see if the Metaverse is right for your small business and where you might fit in!
Blockchain & the Metaverse
In the last couple of years, blockchain and the Metaverse became intertwined. But, the Metaverse existed before blockchain....so does it really need this new technology?
No Code Tools for Metaverse Creators
Our current Internet runs on creators…but they often aren't compensated fairly. Metaverse platforms are emerging with better creator benefits built in, but the complex tech can still be a turn off. Get the skinny on some great no code tools — and a few ideas to monetize — to learn how to start building a creative and engaging Metaverse.
Defining the Metaverse is a bit like trying to define the Internet. Part of this is the complexity of the different technologies that will contribute to the foundations of the Metaverse. Learn more about what these foundational technologies are and how they'll interact.
Virtual Identity & Digital Products: Metaverse Evolutions
The Metaverse makes our digital lives richer...more immersive. This changes how our identities function online, but also the products that we seek out.
Personal Proof of Work: Portfolio Building
The most important factor for getting a job or funding in Web3 is often your experience…or what you have to show for it. Your very own Proof of Work, if you will.
Web3 Scams and How to Avoid Them
Web3 is hailed as the Internet of the future, and this is not far from the truth. But, no matter how innovative the technology, concepts, or motivations, there are always bad actors. Find out more about some of the most common scams in this space, and more importantly, how to protect yourself from them!
Breaking into Web3 Marketing
Everyone in Web3 charts their own path. Here about three expert marketers journey into this space, and what it took for them to succeed!
Web2 vs. Web3 Marketing
Web3 started out as the wild west...and the marketing strategies did, too. But, even as this space is settling a bit, there are still some key differences between the world of Web2 and Web3 marketing.
Token Launches: Types & Why Marketing Matters
We've all heard stories of both a successful project with a token that matters, and a failed flop of a project whose token really doesn't go anywhere or seem to do anything. Get a brief history of token launches and why they matter.
Types of DAOs: New Modes of Collaboration
Organizing and collaborating are nothing new. But blockchain and DAOs offer new models to decentralize power. Find out more about DAOs and the different types that are emerging!
Staying Up-to-Date in Web3 & Top Twitter Accounts
Falling behind in Web3 is all too easy to do, but risks relegating you to near obsolescence. Luckily, Twitter hosts nearly all of the conversation and leadership, in a forum nearly as fast as the space! Check out this article for a few tips on how to stay on top of everything and some accounts to help you curate a solid feed.
Anatomy of a Good Community Campaign
Community campaigns are essential to both grow and activate your community. Check out this article to get the bones of a good campaign and understand what you need to run one!
How to Grow & Engage Web3 Communities
Communities drive adoption, innovation, trends, and more in Web3. So, having a clear view of what will draw people to your project...and get them to stick around and contribute, can make or break you in this space. Check out this article for some insight and tips!
Community Best Practices & Hangs
The first step in Community Management actually starts before you have a community. You’ll have to pick the right platform and lay some basic ground rules. Check out this article for best practices and some tips on picking the best platform to build your community!
Surviving Crypto Cycles...for Newbies
Crypto cycles are part of life in this space. If you're new, though, they can be a bit scary…or even just if they hit you hard. Check out this article for a few tips and even to learn about the upsides they can bring in the long-term.
What are NFTs? ...and Future Uses
Take a look back to the origins of NFTs, how they've evolved over time, and what led to their explosive rise in 2021. This nascent technology is still developing, and new uses and technological needs arising, so don't miss out on a glimpse into what might be coming next...
Storytelling, the Driving Force behind Web3
Strong stories provide the reason to switch to Web3, but they also direct how technology is used and evolves. Check out this article to learn more about how storytelling is used in Web3, why it's so central to anyone operating or building in this space, and a few of our favorites!
What is Bitcoin Pizza Day?
Bit new to Web3, and wondering what the heck pizza has to do with Bitcoin? Well, we have a few unique holidays in this emerging space. Get the lowdown on when and why they are.
How to Navigate Web3 Paid Ads
Crypto exploded in 2016 and 2017, leading to wild, and often reckless, investing, selling, and several notable scams. Governments and platforms alike took note. This led to a strong crackdown on the type of content that could be shared on these platforms. More specifically, almost all paid advertising was curtailed across all of the major platforms, from Google to the Facebook (now Meta) empire.
Partnerships are the bread and butter of Web3. While overused, they are still a powerful tool to make sure that we're not re-inventing the wheel and accelerate the development of this space. Check out this article for a bit about what should constitute a partnership, why to use them, and where to start looking for partners!
Web3 influencers are a slightly different breed. Often built on their own reputations, and with a high degree of, let's say decentralization, they can be difficult to locate and contact. Check out this article for a few tips!
Okay...yes, we get it, we're different here. But, frfr, the way Web3 audiences work is very different. Especially if you're looking to market, understanding who you're talking to is very important. Read the full article to find out more about the crypto specific segments.
Key Channels of Web3
Want to talk Web3 with more people, but not sure where they are? Or you found them, but are stymied by how conversations run on each platform? Learn about the different online haunts of Web3 believers and tips and tricks for how to communicate effectively!
Blockchain Organizations & Goals
Yes, blockchain is just a technology...but it is surrounded by such strong ethos of decentralization and democratization that it is changing the way we relate to each other and do business. Find out how these organizations differ from their Web2 counterparts, and what that might mean for you as you enter the field.