Web3 Marketing 101

Bring your digital marketing skills to Web3!


Want to learn how to apply your marketing skills to the Web3 space? This is the course for you! We cover the best strategies and techniques to build and implement successful marketing strategy for Web3 projects.


Web3 is maturing, and needs a diverse array of skilled professionals to continue to grow. According to Indeed, Marketers & Community Managers are at the top of the non-technical list in terms of demand.

This Web3 Marketing 101, created in partnership with leading community management & blockchain marketing agency, Hype, will give you an overview of marketing in the fast-paced Web3 landscape.

Who Is this course for?

This class is for you if you have the fundamentals of — or expertise in — digital marketing, and are ready to learn how to apply those skills to Web3. It will give you the context and practical examples for a variety of marketing roles and prepare you to step into the space professionally.

You can expect a lively learning environment, built in portfolio building, and plenty of real-world case studies!

What do you get?

  • 8 Weeks of Lessons
  • 2 Lessons per Week
  • Live Q&A's with Expert Mentors
  • Community Learning Groups
  • Real-World Case Studies



Learn from best in business!

Want to know what actually happens day-to-day in Web3? Find out from the experts building the space! and interface with our mentors directly.

James Treacher

Managing Director of Hype

Ross Marakhonov

VP of Europe at Hype

Taygun Dogan

Head of Growth at Hype

Adam Erbs

VP of North America at Hype

Adam Haywood

Creative Director at Hype

Cat McGee

Developer Advocate for Web3 & Blockchain | Head of Dev Rel at Hype

Daniel Hasan

Community Director at Hype

Egor Kornienko

Head of Campaigns at Hype

Emily Lai

Head of Paid Marketing at Hype

Ipshita Kumar

Co-Founder of Lemonade I Head of NFT at Hype

Jake Stott

Founder of Hype

Ramon Maceiras Castillo

Account Director at Hype

What you'll learn:



  • Pre-Course Material
  • Onboarding
  • Welcome to Third Academy!



  • Blockchain Organizations
  • Key Channels
  • Audiences



  • Partnerships & Influencers
  • Paid Ads
  • Storytelling
  • NFTs
  • Token Launch Strategies
  • Community Engagement
  • Developer Relations & Marketing



  • Crypto Trends
  • Final Project
Christian Reza | Web3 Marketing 101

I've scraped the internet many times over for in-depth Web3 marketing knowledge, and Third Academy is, hands-down, the best.The learning AND experience I gained here was invaluable, and I feel confident to immediately begin working in Web3.

Ann Marie Almariei | Metaverse Foundations

The Third Academy Metaverse foundation course was a full on immersive a to z of the metaverse, what you need to know, best practices, resources, and great community. I learned of ton of helpful info that I can apply to my work with clients in the metaverse and will be referring back to all the amazing sessions moving forward. Thanks Third Academy!

Daniel Duece | Web3 Marketing 101

I loved the live classes in which we were able to learn and hear from experienced professionals in various fields. The Twitter activities let us learn more and put what we've learnt out there. Most importantly, the portfolio building activities let us apply our knowledge to real life situations & have the hands-on experience of how projects are marketed. A big thanks to Carlee for always showing up for us in times of needs and hosting the discord activities.

Juan Humberto Vivas Lovera | Metaverse Foundations

Third Academy is the best place to learn about Web3, NFT, Crypto and Metaverse. The material provided, the instructor, the specialist invited and the interactive lessons, help the students to dive deep on the new technologies and learn much more than they expected. Highly recommended!!

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